Want to increase your monthly income & grow your business, but don’t know the perfect way? This blog is for you.
In today’s time growing your business has become a daunting task. Small business owners around the nation are struggling to boost their sales & expand their businesses. So what’s the solution? To endure this situation, you must think out of the box and offer something extra to your customers.
In this blog, we’ll discuss Dogma’s latest offering – OTT subscription services brought for small retailers & business owners so that they can offer their customers access to all OTT platforms in a single app. This service helps retailers to generate more revenue by attracting a larger customer base. So without much ado, let’s discuss how you can leverage this new service to grow your business effectively.
What is an OTT Subscription Service?
In the last few years, there has been a significant rise in digital content consumption. It has helped Over-The-Top (OTT) platforms become immensely popular. However, managing multiple subscriptions can be both troublesome as well as expensive for customers. Here, this OTT subscription service comes into play by offering the subscription of all major OTT platforms in one app.
Sounds exciting? Hence it will sound the same to your customers, too.
Why Offer an All-in-One OTT Subscription?
If you are still thinking about why you should include this OTT subscription service in your business offering, we’ve got pretty much reasons, why!! Let’s see
- Increased Customer Footfall: With this service, you attract more local footfall to your store. With a higher number of customers at your shop, there are higher chances that they will explore and utilize your other financial services too.
- Enhanced Customer Loyalty: When customers get solutions to their pain points from a single destination, their loyalty to that particular business increases. So it’s a great opportunity to build strong relationships with your customers. Satisfied customers are more likely to turn into your returning customers.
- Diversified Revenue Streams: Today, the biggest challenge is generating more income from limited resources. Therefore you need more revenue streams. This OTT subscription service helps you do so. You can earn a certain amount of commission on every package.
Simple Steps to Offer OTT Subscription Service to Your Customers
Step 1: Understand the Product
This step is really important, not only with this product but any product or service you will sell. Before you start offering any service, it’s essential for you to know about it. The same goes for the OTT subscription service. First, you need to understand what this OTT service is, the UI of the app, and the pricing. So that you can explain all these things to your customers as well.
Step 2: Effective Promotion
No one will become your customer until you promote your offerings to the customers, therefore effective promotion is an absolute must. Here are some promotional activities you can do:
In-Store Advertising: Use posters, flyers, and digital screens to highlight the benefits of the all-in-one OTT subscription. Dogma offers you appealing marketing material to attract customers to your store. Place these materials in high-traffic areas of your shop so that people can easily see them & know about them.
Use Social Media: Social media is one of the most powerful tools to promote anything these days. You can promote your business offerings easily by sharing engaging content that showcases the convenience and value of the OTT bundle subscription.
Engage Locals: Participate in local events and community gatherings to introduce the service. This will help you build a local customer base which will further spread positive word of mouth.
Step 3: Club with Existing Services
If you offer other sort of financial services as well, then you can bundle the OTT service with your existing services. For example, you can offer a discount on the OTT subscription for customers who open a new bank account, apply for a loan, or sign up for a credit card. This approach not only promotes the new service but also drives more sales for your existing business offerings.
Key Benefits of the OTT Subscription Service for Your Customers
This OTT subscription service is equally beneficial for your customers as much as it is for you. How? Here are some of the benefits your customers will get with this service.
- Hassle-Free Binge Watching: Having different apps for different OTT platforms can be very troublesome at some point in time. When you have a single app for all OTT platforms, it can be very convenient.
- Cost Savings: Having separate OTT subscriptions not only incurs hassle but extra cost too. Dogma’s OTT Subscription is an affordable alternative for your customers to get access to all their favourite OTTs with a single, yet economical payment plan.
- Variety of Content: When your customers have all the OTT platforms at their fingertips, they can choose from a wide range of movies and TV shows to documentaries and original series. They don’t need to think about any restrictions.
Conclusion
While expanding your small business with limited resources can be challenging, all hope is not gone. There are still some ways to effectively grow your business by attracting more customers.
Dogma Soft Limited’s OTT Subscription service is indeed a must-have service for small retailers and business owners who wish to acquire more customers by offering all OTT platforms in one app. If you haven’t already, become an authorized franchisee partner of Dogma Soft today to integrate this service into your business offering today.